| Author | : Adrian Sargeant |
| File Size | : 55,7 Mb |
| Publisher | : John Wiley & Sons |
| Language | : English |
| Release Date | : 13 September 2004 |
| ISBN | : 9780787968342 |
| Pages | : 226 pages |
Building Donor Loyalty by Adrian Sargeant Book PDF Summary
Publisher Description
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more
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In just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls
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