Business Analytics for Sales and Marketing Managers

This book PDF is perfect for those who love Business & Economics genre, written by Gert H. N. Laursen and published by John Wiley & Sons which was released on 16 March 2011 with total hardcover pages 234. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Business Analytics for Sales and Marketing Managers books below.

Business Analytics for Sales and Marketing Managers
Business Analytics for Sales and Marketing Managers
Author : Gert H. N. Laursen
File Size : 40,6 Mb
Publisher : John Wiley & Sons
Language : English
Release Date : 16 March 2011
ISBN : 9781118030387
Pages : 234 pages
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Business Analytics for Sales and Marketing Managers by Gert H. N. Laursen Book PDF Summary

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

Business Analytics for Sales and Marketing Managers

Business Analytics for Sales and Marketing Managers by Gert H. N. Laursen

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how

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Business Analytics for Managers

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