Campaign Communication and Political Marketing

This book PDF is perfect for those who love Language Arts & Disciplines genre, written by Philippe J. Maarek and published by John Wiley & Sons which was released on 21 March 2011 with total hardcover pages 294. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Campaign Communication and Political Marketing books below.

Campaign Communication and Political Marketing

Author	: Philippe J. Maarek
File Size	: 41,9 Mb
Publisher	: John Wiley & Sons
Language	: English
Release Date	: 21 March 2011
ISBN	: 9781444340693
Pages	: 294 pages

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Campaign Communication and Political Marketing by Philippe J. Maarek Book PDF Summary

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Campaign Communication and Political Marketing by Philippe J. Maarek

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Political Marketing and Communication by Philippe J. Maarek

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

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Political Marketing by Jennifer Lees-Marshment

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the

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Political Marketing in the United States by Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties

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Political Marketing in Canada by Alex Marland,Thierry Giasson,Jennifer Lees-Marshment

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons

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Political Marketing by Kostas Gouliamos,Antonis Theocharous,Bruce I. Newman

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper

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Communication of Politics by Bruce I Newman

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a

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The Idea of Political Marketing by Nicholas O. O'Shaughnessy,Stephan C.M. Henneberg

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about

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