Author | : Kent E. Dove |
File Size | : 42,8 Mb |
Publisher | : Jossey-Bass |
Language | : English |
Release Date | : 16 July 2001 |
ISBN | : UOM:39015050795544 |
Pages | : 520 pages |
Conducting a Successful Annual Giving Program by Kent E. Dove Book PDF Summary
"Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).