Conferences and Conventions

This book PDF is perfect for those who love Business & Economics genre, written by Tony Rogers and published by Routledge which was released on 26 April 2024 with total hardcover pages 437. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Conferences and Conventions books below.

Conferences and Conventions

Author	: Tony Rogers
File Size	: 41,8 Mb
Publisher	: Routledge
Language	: English
Release Date	: 26 April 2024
ISBN	: 9780415526685
Pages	: 437 pages

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Conferences and Conventions by Tony Rogers Book PDF Summary

"Conferences and Conventions : a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective questions at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: the origins of the conference industry, business tourism and leisure tourism, the buyers and the suppliers, marketing and branding, the design of conference facilities, and employment and people." -- Provided by publisher.

Conferences and Conventions by Tony Rogers

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Conferences and Conventions by Tony Rogers

This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.

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Conferences and Conventions by Tony Rogers

Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised.

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Conferences and Conventions by Tony Rogers,Peter Wynn-Moylan

Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry. This book examines the conference industry's origins, structure and

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Marketing Destinations and Venues for Conferences Conventions and Business Events by Rob Davidson,Tony Rogers

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

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Conferences and Conventions by Tony Rogers,Peter Wynn-Moylan

"Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry. Structured logically with useful features throughout to aid learning

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Conferences and Conventions 3rd edition by Tony Rogers

Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its

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Conferences and Conventions by Judith Mair

Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensions is in its infancy. This timely book, uniquely presents a ‘state of the art’ synthesis of the research on both demand and supply sides of

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