Destination Marketing

This book PDF is perfect for those who love Business & Economics genre, written by Steven Pike and published by Routledge which was released on 14 December 2015 with total hardcover pages 480. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Destination Marketing books below.

Destination Marketing
Destination Marketing
Author : Steven Pike
File Size : 48,8 Mb
Publisher : Routledge
Language : English
Release Date : 14 December 2015
ISBN : 9781317430919
Pages : 480 pages
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Destination Marketing by Steven Pike Book PDF Summary

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Destination Marketing

Destination Marketing by Steven Pike

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter

Get Book
The Routledge Handbook of Destination Marketing

The Routledge Handbook of Destination Marketing by Dogan Gursoy,Christina G. Chi

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and

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Destination Marketing

Destination Marketing by Steven Pike

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at

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Tourism Destination Marketing and Management

Tourism Destination Marketing and Management by Youcheng Wang,Abraham Pizam

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters

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Future of Tourism Marketing

Future of Tourism Marketing by Seongseop (Sam) Kim,Dan Wang

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information

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Tourism Planning and Destination Marketing

Tourism Planning and Destination Marketing by Mark Anthony Camilleri

Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.

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Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations by Alastair M. Morrison

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and

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Marketing Island Destinations

Marketing Island Destinations by Acolla Lewis-Cameron,Acolla Lewis,Sherma Roberts

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism

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