The Routledge Handbook of Destination Marketing

This book PDF is perfect for those who love Business & Economics genre, written by Dogan Gursoy and published by Routledge which was released on 27 April 2018 with total hardcover pages 710. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Routledge Handbook of Destination Marketing books below.

The Routledge Handbook of Destination Marketing
The Routledge Handbook of Destination Marketing
Author : Dogan Gursoy
File Size : 53,5 Mb
Publisher : Routledge
Language : English
Release Date : 27 April 2018
ISBN : 9781351588270
Pages : 710 pages
Get Book

The Routledge Handbook of Destination Marketing by Dogan Gursoy Book PDF Summary

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

The Routledge Handbook of Destination Marketing

The Routledge Handbook of Destination Marketing by Dogan Gursoy,Christina G. Chi

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and

Get Book
The Routledge Handbook of Tourism Marketing

The Routledge Handbook of Tourism Marketing by Scott McCabe

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy,

Get Book
The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing by Saurabh Kumar Dixit

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It

Get Book
The Routledge Handbook of Tourism Research

The Routledge Handbook of Tourism Research by Cathy H.C. Hsu,William C Gartner

The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion

Get Book
Destination Marketing

Destination Marketing by Steven Pike

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter

Get Book
Routledge Handbook of Tourism Cities

Routledge Handbook of Tourism Cities by Alastair M. Morrison,J. Andres Coca-Stefaniak

The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an

Get Book
The Routledge Handbook of Community Based Tourism Management

The Routledge Handbook of Community Based Tourism Management by Sandeep Kumar Walia

This Handbook offers an up-to-date and comprehensive overview of core themes and concepts in community-based tourism management. Providing interdisciplinary insights from leading international scholars, this is the first book to critically examine the current status of community-based tourism. Organised into five parts, the Handbook provides cutting-edge perspectives on issues such

Get Book
Routledge Handbook of Hospitality Marketing

Routledge Handbook of Hospitality Marketing by Dogan Gursoy

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.

Get Book