| Author | : Erkan Sezgin |
| File Size | : 53,9 Mb |
| Publisher | : Springer |
| Language | : English |
| Release Date | : 20 January 2016 |
| ISBN | : 9789811000874 |
| Pages | : 139 pages |
e Consumers in the Era of New Tourism by Erkan Sezgin Book PDF Summary
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
