Author | : Gerrit Antonides |
File Size | : 52,8 Mb |
Publisher | : Springer Science & Business Media |
Language | : English |
Release Date | : 30 September 1996 |
ISBN | : 0792341082 |
Pages | : 452 pages |
Psychology in Economics and Business by Gerrit Antonides Book PDF Summary
This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.