European Book Cultures

This book PDF is perfect for those who love Social Science genre, written by Stephanie Kurschus and published by Springer which was released on 28 November 2014 with total hardcover pages 365. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related European Book Cultures books below.

European Book Cultures
European Book Cultures
Author : Stephanie Kurschus
File Size : 45,8 Mb
Publisher : Springer
Language : English
Release Date : 28 November 2014
ISBN : 9783658080600
Pages : 365 pages
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European Book Cultures by Stephanie Kurschus Book PDF Summary

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.

European Book Cultures

European Book Cultures by Stephanie Kurschus

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the

Get Book
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