Author | : Aga Bojko |
File Size | : 47,7 Mb |
Publisher | : Rosenfeld Media |
Language | : English |
Release Date | : 15 November 2013 |
ISBN | : 9781933820910 |
Pages | : 320 pages |
Eye Tracking the User Experience by Aga Bojko Book PDF Summary
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.