Author | : Victoria L. Crittenden |
File Size | : 46,7 Mb |
Publisher | : Emerald Group Publishing |
Language | : English |
Release Date | : 06 September 2019 |
ISBN | : 9781789732894 |
Pages | : 312 pages |
Go to Market Strategies for Women Entrepreneurs by Victoria L. Crittenden Book PDF Summary
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.