The Handbook of Global User Research

This book PDF is perfect for those who love Computers genre, written by Robert Schumacher and published by Morgan Kaufmann which was released on 30 September 2009 with total hardcover pages 336. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Handbook of Global User Research books below.

The Handbook of Global User Research
Author : Robert Schumacher
File Size : 45,5 Mb
Publisher : Morgan Kaufmann
Language : English
Release Date : 30 September 2009
ISBN : 0080889727
Pages : 336 pages
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The Handbook of Global User Research by Robert Schumacher Book PDF Summary

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. *Presents the definitive collection of hard won lessons from user research professionals around the world *Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

The Handbook of Global User Research

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes

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