Handbook of Research on Contemporary Consumerism

This book PDF is perfect for those who love Business & Economics genre, written by Kaufmann, Hans Ruediger and published by IGI Global which was released on 20 September 2019 with total hardcover pages 361. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Handbook of Research on Contemporary Consumerism books below.

Handbook of Research on Contemporary Consumerism
Handbook of Research on Contemporary Consumerism
Author : Kaufmann, Hans Ruediger
File Size : 50,9 Mb
Publisher : IGI Global
Language : English
Release Date : 20 September 2019
ISBN : 9781522582717
Pages : 361 pages
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Handbook of Research on Contemporary Consumerism by Kaufmann, Hans Ruediger Book PDF Summary

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Handbook of Research on Contemporary Consumerism

Handbook of Research on Contemporary Consumerism by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual

Get Book
Handbook of Research on Consumerism in Business and Marketing Concepts and Practices

Handbook of Research on Consumerism in Business and Marketing Concepts and Practices by Kaufmann, Hans-Ruediger

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in

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Handbook of Research on the Impact of Fandom in Society and Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals

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The Oxford Handbook of Consumption

The Oxford Handbook of Consumption by Frederick F. Wherry,Ian Woodward

The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social

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The SAGE Handbook of Consumer Culture

The SAGE Handbook of Consumer Culture by Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business

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Routledge Handbook on Consumption

Routledge Handbook on Consumption by Margit Keller,Bente Halkier,Terhi-Anna Wilska,Monica Truninger

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position

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Consumer Culture

Consumer Culture by Douglas Goodman,Mirelle Cohen

An engrossing review of the development of global consumerism and its impact on sociological issues. The phrase "shop till you drop" has become as American as apple pie and the trend does not appear to be slowing. Consumer Culture begins with the history of the consumer culture, which reveals that

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