Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

This book PDF is perfect for those who love Business & Economics genre, written by Bogueva, Diana and published by IGI Global which was released on 02 March 2018 with total hardcover pages 453. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption books below.

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Author : Bogueva, Diana
File Size : 45,9 Mb
Publisher : IGI Global
Language : English
Release Date : 02 March 2018
ISBN : 9781522547587
Pages : 453 pages
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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by Bogueva, Diana Book PDF Summary

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

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