Author | : Berkowitz |
File Size | : 55,8 Mb |
Publisher | : Jones & Bartlett Publishers |
Language | : English |
Release Date | : 15 August 2016 |
ISBN | : 9781284094312 |
Pages | : 609 pages |
Essentials of Health Care Marketing by Berkowitz Book PDF Summary
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.