Essentials of Health Care Marketing

This book PDF is perfect for those who love Education genre, written by Eric N. Berkowitz and published by Jones & Bartlett Learning which was released on 04 May 2024 with total hardcover pages 452. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Essentials of Health Care Marketing books below.

Essentials of Health Care Marketing
Author : Eric N. Berkowitz
File Size : 54,6 Mb
Publisher : Jones & Bartlett Learning
Language : English
Release Date : 04 May 2024
ISBN : 0763783501
Pages : 452 pages
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Essentials of Health Care Marketing by Eric N. Berkowitz Book PDF Summary

Health Sciences & Professions

Essentials of Health Care Marketing

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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience

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