Innovation in Commoditized Service Industries

This book PDF is perfect for those who love Airlines genre, written by Maximilian Rothkopf and published by LIT Verlag Münster which was released on 05 May 2024 with total hardcover pages 246. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Innovation in Commoditized Service Industries books below.

Innovation in Commoditized Service Industries

Author	: Maximilian Rothkopf
File Size	: 55,6 Mb
Publisher	: LIT Verlag Münster
Language	: English
Release Date	: 05 May 2024
ISBN	: 9783643100191
Pages	: 246 pages

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Innovation in Commoditized Service Industries by Maximilian Rothkopf Book PDF Summary

The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.

Innovation in Commoditized Service Industries by Maximilian Rothkopf

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