| Author | : Cornelius Herstatt |
| File Size | : 45,5 Mb |
| Publisher | : Springer |
| Language | : English |
| Release Date | : 26 November 2016 |
| ISBN | : 9783319463926 |
| Pages | : 257 pages |
Lead Market India by Cornelius Herstatt Book PDF Summary
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.