Management and Marketing for Improved Retail Competitiveness and Performance

This book PDF is perfect for those who love Business & Economics genre, written by Santos, José Duarte and published by IGI Global which was released on 28 July 2023 with total hardcover pages 476. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Management and Marketing for Improved Retail Competitiveness and Performance books below.

Management and Marketing for Improved Retail Competitiveness and Performance
Management and Marketing for Improved Retail Competitiveness and Performance
Author : Santos, José Duarte
File Size : 54,8 Mb
Publisher : IGI Global
Language : English
Release Date : 28 July 2023
ISBN : 9781668485767
Pages : 476 pages
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Management and Marketing for Improved Retail Competitiveness and Performance by Santos, José Duarte Book PDF Summary

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Management and Marketing for Improved Retail Competitiveness and Performance

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