Author | : Paul Baines |
File Size | : 40,8 Mb |
Publisher | : Oxford University Press |
Language | : English |
Release Date | : 01 February 2014 |
ISBN | : 9780199659531 |
Pages | : 769 pages |
MARKETING 3E P by Paul Baines Book PDF Summary
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.