Marketing of High technology Products and Innovations

This book PDF is perfect for those who love Business & Economics genre, written by Jakki J. Mohr and published by Pearson Prentice Hall which was released on 06 May 2024 with total hardcover pages 584. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Marketing of High technology Products and Innovations books below.

Marketing of High technology Products and Innovations

Author	: Jakki J. Mohr
File Size	: 48,8 Mb
Publisher	: Pearson Prentice Hall
Language	: English
Release Date	: 06 May 2024
ISBN	: 0136049966
Pages	: 584 pages

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Marketing of High technology Products and Innovations by Jakki J. Mohr Book PDF Summary

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Marketing of High technology Products and Innovations by Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater

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Marketing High Technology by William H. Davidow

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in

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Marketing High Technology by William H. Davidow

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Strategic Marketing for High Technology Products by Thomas Fotiadis

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products,

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Product Strategy for High Technology Companies by Michael McGrath

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus

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Successful Marketing Strategy for High tech Firms by Eric Viardot

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

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Strategies for High Tech Firms by P.M. Rao,Joseph A. Klein

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Technology and Innovation for Marketing by Eleonora Pantano,Clara Bassano,Constantinos-Vasilios Priporas

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves,

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