Author | : Barrie Gunter |
File Size | : 46,7 Mb |
Publisher | : SAGE |
Language | : English |
Release Date | : 11 February 2000 |
ISBN | : 076195659X |
Pages | : 324 pages |
Media Research Methods by Barrie Gunter Book PDF Summary
Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.