Media Research Methods

This book PDF is perfect for those who love Language Arts & Disciplines genre, written by Barrie Gunter and published by SAGE which was released on 11 February 2000 with total hardcover pages 324. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Media Research Methods books below.

Media Research Methods
Author : Barrie Gunter
File Size : 46,7 Mb
Publisher : SAGE
Language : English
Release Date : 11 February 2000
ISBN : 076195659X
Pages : 324 pages
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Media Research Methods by Barrie Gunter Book PDF Summary

Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Media Research Methods

Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Get Book
Media Research Methods

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the

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The SAGE Handbook of Social Media Research Methods

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

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Media and Communication Research Methods

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning

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Media Research Methods

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key

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Qualitative Research Methods for Media Studies

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies

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Practical Research Methods for Media and Cultural Studies

Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behaviour. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are

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UX Research Methods for Media and Communication Studies

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are

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