Open Innovation in the Food and Beverage Industry

This book PDF is perfect for those who love Technology & Engineering genre, written by Marian Garcia Martinez and published by Elsevier which was released on 22 January 2013 with total hardcover pages 448. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Open Innovation in the Food and Beverage Industry books below.

Open Innovation in the Food and Beverage Industry
Open Innovation in the Food and Beverage Industry
Author : Marian Garcia Martinez
File Size : 54,7 Mb
Publisher : Elsevier
Language : English
Release Date : 22 January 2013
ISBN : 9780857097248
Pages : 448 pages
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Open Innovation in the Food and Beverage Industry by Marian Garcia Martinez Book PDF Summary

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry. Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Part two then reviews the role of partners and networks in open innovation, with collaboration, co-creation of value with consumers, the effectiveness of cluster organizations and the importance of network knowledge all discussed, before part three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks. Finally, open-innovation tools, processes and managerial frameworks are the focus of part four, with discussion of the development, application and psychology of a range of initiatives. With its distinguished editor and international team of expert contributors, Open innovation in the food and beverage industry is a unique guide to the implementation and management of open innovation for all food industry professionals involved in management, research and product development, as well as academics with an interest in open innovation across all industries. Investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry Provides a comprehensive overview of the changing nature of innovation in the food and drink industry and reviews the role of partners and networks in open innovation Explores the establishment and varied management aspects of open innovation partnerships and networks and discusses the development, application and psychology of a range of initiatives

Open Innovation in the Food and Beverage Industry

Open Innovation in the Food and Beverage Industry by Marian Garcia Martinez

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities

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