This book PDF is perfect for those who love Business & Economics genre, written by Lawrence Ang and published by Cambridge University Press which was released on 23 February 2021 with total hardcover pages 529. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Principles of Integrated Marketing Communications books below.
| Author | : Lawrence Ang |
| File Size | : 52,8 Mb |
| Publisher | : Cambridge University Press |
| Language | : English |
| Release Date | : 23 February 2021 |
| ISBN | : 9781108703116 |
| Pages | : 529 pages |
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Get BookProviding a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Get BookExplains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
Get BookPrinciples of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top
Get BookThe full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online
Get BookDownload or read online Integrated Marketing Communication written by THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.),James R. Smith,Adam C Earnheardt, published by Unknown which was released on 2019-12-20. Get Integrated Marketing Communication Books now! Available in PDF, ePub and Kindle.
Get BookProviding a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned,
Get BookThis volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
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