Quantitative Models in Marketing Research

This book PDF is perfect for those who love Business & Economics genre, written by Philip Hans Franses and published by Cambridge University Press which was released on 09 August 2001 with total hardcover pages 222. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Quantitative Models in Marketing Research books below.

Quantitative Models in Marketing Research
Quantitative Models in Marketing Research
Author : Philip Hans Franses
File Size : 55,9 Mb
Publisher : Cambridge University Press
Language : English
Release Date : 09 August 2001
ISBN : 9781139428842
Pages : 222 pages
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Quantitative Models in Marketing Research by Philip Hans Franses Book PDF Summary

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Quantitative Models in Marketing Research

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Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail

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