Reaching the Interactive Customer

This book PDF is perfect for those who love Business & Economics genre, written by Mai-lan Tomsen and published by Cambridge University Press which was released on 31 March 2003 with total hardcover pages 182. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Reaching the Interactive Customer books below.

Reaching the Interactive Customer

Author	: Mai-lan Tomsen
File Size	: 52,9 Mb
Publisher	: Cambridge University Press
Language	: English
Release Date	: 31 March 2003
ISBN	: 052181670X
Pages	: 182 pages

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Reaching the Interactive Customer by Mai-lan Tomsen Book PDF Summary

Reaching the Interactive Customer provides critical information for business professionals who want to understand a "connected world", linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.

Reaching the Interactive Customer by Mai-lan Tomsen,Ron Faith

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Reaching the Interactive Customer by Mai-lan Tomsen

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes

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Smart and Sustainable Interactive Marketing by Irani, Hamid Reza,Nozari, Hamed

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the

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The Palgrave Handbook of Interactive Marketing by Cheng Lu Wang

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming

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Handbook of Research on Implementing Digital Reality and Interactive Technologies to Achieve Society 5 0 by Ugliotti, Francesca Maria,Osello, Anna

Research on digital reality has been extensive in recent years, covering a wide range of topics and leading to new ways to approach and deal with complex situations. Within the Society 5.0 paradigm, people and machines establish a positive relationship to find solutions for social aspects and problems. This perspective establishes

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The Definitive Guide to Direct and Interactive Marketing by Merlin Stone,Alison Bond,Elizabeth Blake

Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.

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Interactive Design by Andy Pratt,Jason Nunes

User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people—the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines

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Design Specification and Verification of Interactive Systems 95 by Philippe Palanque,Remi Bastide

This book is the final outcome of the Eurographics Workshop on Design, Specification and Verification of Interactive Systems, that was held in Bonas, from June 7 to 9, 1995. This workshop was the second of its kind, following the successful first edition in Italy in 1994. The goal of this ongoing series of meetings

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