Author | : . Rajagopal |
File Size | : 40,5 Mb |
Publisher | : Springer |
Language | : English |
Release Date | : 04 March 2015 |
ISBN | : 9781137434975 |
Pages | : 295 pages |
The Butterfly Effect in Competitive Markets by . Rajagopal Book PDF Summary
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.