The Making of a Name

This book PDF is perfect for those who love Business & Economics genre, written by Steve Rivkin and published by Oxford University Press which was released on 13 January 2005 with total hardcover pages 288. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Making of a Name books below.

The Making of a Name
The Making of a Name
Author : Steve Rivkin
File Size : 45,9 Mb
Publisher : Oxford University Press
Language : English
Release Date : 13 January 2005
ISBN : 9780199883400
Pages : 288 pages
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The Making of a Name by Steve Rivkin Book PDF Summary

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

The Making of a Name

The Making of a Name by Steve Rivkin,Fraser Sutherland

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures

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The Making of a Name

The Making of a Name by Steve Rivkin,Fraser Sutherland

In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

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Making Sense of the Divine Name in the Book of Exodus

Making Sense of the Divine Name in the Book of Exodus by Austin Surls

The obvious riddles and difficulties in Exod 3:13–15 and Exod 6:2–8 have attracted an overwhelming amount of attention and comment. These texts make important theological statements about the divine name YHWH and the contours of the divine character. From the enigmatic statements in Exod 3:13–15, most scholars reconstruct the original form of the

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The Making of a Name The Inside Story of the Brands We Buy

The Making of a Name The Inside Story of the Brands We Buy by Steve Rivkin,Fraser Sutherland

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures

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Scandalize My Name

Scandalize My Name by Terrion L. Williamson

From sapphire, mammy, and jezebel, to the angry black woman, baby mama, and nappy-headed ho, black female iconography has had a long and tortured history in public culture. The telling of this history has long occupied the work of black female theorists—much of which has been foundational in situating

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Hello My Name Is Ruby

Hello My Name Is Ruby by Philip C. Stead

Fearless Ruby, a plucky little bird, ventures through life, making new friends, learning new skills and asking questions which may have some very surprising answers.

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Baby Names A Complete Name Book With Thousands of Boys and Girls Names Including the Means and Origins Behind Them

Baby Names A Complete Name Book With Thousands of Boys and Girls Names Including the Means and Origins Behind Them by Daniel Rott

Are you expecting a new baby soon? Have you decided on a name for him or her? Or are you stuck between what you want or what family tradition dictates? Choosing a name for a baby is one of the most important jobs for new parents. Get it right and

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The Book of Lost Names

The Book of Lost Names by Kristin Harmel

Eva Traube Abrams, a semiretired librarian in Florida, is at the returns desk one morning when her eyes lock on to a photograph in a newspaper nearby. She freezes; it's an image of a book she hasn't seen in sixty-five years--a book she recognizes as the Book of Lost Names.

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