Author | : Pierre Benckendorff |
File Size | : 52,9 Mb |
Publisher | : CABI |
Language | : English |
Release Date | : 18 May 2024 |
ISBN | : 9781845936020 |
Pages | : 184 pages |
Tourism and Generation Y by Pierre Benckendorff Book PDF Summary
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.