This book PDF is perfect for those who love Business & Economics genre, written by Amitav Chakravarti and published by Springer which was released on 15 May 2015 with total hardcover pages 223. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Why People Don t Buy books below.
| Author | : Amitav Chakravarti |
| File Size | : 42,9 Mb |
| Publisher | : Springer |
| Language | : English |
| Release Date | : 15 May 2015 |
| ISBN | : 9781137466693 |
| Pages | : 223 pages |
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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