| Author | : Thomas C. Wilson |
| File Size | : 47,9 Mb |
| Publisher | : John Wiley & Sons |
| Language | : English |
| Release Date | : 09 January 2008 |
| ISBN | : 9780470128343 |
| Pages | : 337 pages |
Winning Gifts by Thomas C. Wilson Book PDF Summary
The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.