A Genie s Wisdom

This book PDF is perfect for those who love Business & Economics genre, written by Jack Trout and published by John Wiley & Sons which was released on 11 November 2002 with total hardcover pages 146. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related A Genie s Wisdom books below.

A Genie s Wisdom
A Genie s Wisdom
Author : Jack Trout
File Size : 50,6 Mb
Publisher : John Wiley & Sons
Language : English
Release Date : 11 November 2002
ISBN : 047123608X
Pages : 146 pages
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A Genie s Wisdom by Jack Trout Book PDF Summary

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

A Genie s Wisdom

A Genie s Wisdom by Jack Trout

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars

Get Book
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