| Author | : Anonim |
| File Size | : 49,5 Mb |
| Publisher | : Unknown |
| Language | : English |
| Release Date | : 02 May 2024 |
| ISBN | : OCLC:315800908 |
| Pages | : 0 pages |
Download or read online Advances in International Marketing written by Anonim, published by Unknown which was released on 2000. Get Advances in International Marketing Books now! Available in PDF, ePub and Kindle.
Get BookAddresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Get BookThis book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international
Get BookA fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
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Download or read online Advances in International Marketing written by Anonim, published by Unknown which was released on 1986. Get Advances in International Marketing Books now! Available in PDF, ePub and Kindle.
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Download or read online Advances in International Marketing written by K. Scott Swan,Shaoming Zou, published by Unknown which was released on 2012. Get Advances in International Marketing Books now! Available in PDF, ePub and Kindle.
Get BookFeatures the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
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Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
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