Author | : Gerard J. Tellis |
File Size | : 51,7 Mb |
Publisher | : Prentice Hall |
Language | : English |
Release Date | : 08 May 1997 |
ISBN | : UOM:39076002126386 |
Pages | : 528 pages |
Advertising and Sales Promotion Strategy by Gerard J. Tellis Book PDF Summary
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.