| Author | : Anderson James C. |
| File Size | : 48,5 Mb |
| Publisher | : Pearson Education India |
| Language | : English |
| Release Date | : 19 May 2024 |
| ISBN | : 8131731634 |
| Pages | : 488 pages |
Download or read online Business Market Management B2B Understanding Creating and Delivering Value written by Anderson James C., published by Pearson Education India which was released on 2011. Get Business Market Management B2B Understanding Creating and Delivering Value Books now! Available in PDF, ePub and Kindle.
Get Book
Download or read online Business Market Management written by James C. Anderson,James A. Narus, published by Unknown which was released on 2006. Get Business Market Management Books now! Available in PDF, ePub and Kindle.
Get BookWritten for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
Get BookMarket Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert
Get BookThis is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the
Get BookThis path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their
Get Book
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there
Get BookDo your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would
Get Book