| Author | : Maria McGrath |
| File Size | : 47,5 Mb |
| Publisher | : Unknown |
| Language | : English |
| Release Date | : 01 January 1970 |
| ISBN | : OCLC:77516191 |
| Pages | : 396 pages |
Food for Dissent by Maria McGrath Book PDF Summary
This dissertation examines the natural foods and dietary health movement that emerged from the 1960s countercultural context. It traces the history of this food movement to explore larger transformations within the post-1960s U.S. political landscape and to examine the dilemma of using consumerism, the motor of capitalism, to express discontent with the dominant commercial culture. Originally, the 1960s natural foods movement endeavored to overthrow the mass market through counterhegemonic eating and shopping. Yet by the turn of the twenty-first century, natural foodists pursued a less adversarial personal "politics" of self-health, psychic well-being, and socially-conscious materialism. This work argues that the post-war ascendance of the media commercial complex and the baby boom generation's emphasis on the political character of personal acts determined that the post-1960s natural foods movement would eventually be incorporated and industrialized. It also assured that a generation shaped both by post-war materialism and the 1960s cultural rebellion would continue to use natural and organic eating and shopping to express their social discontent and political fortitude.