| Author | : Eric Häusler |
| File Size | : 52,9 Mb |
| Publisher | : Springer Nature |
| Language | : English |
| Release Date | : 06 May 2024 |
| ISBN | : 9783658437763 |
| Pages | : 234 pages |
Download or read online How Cities Become Brands written by Eric Häusler, published by Springer Nature which was released on . Get How Cities Become Brands Books now! Available in PDF, ePub and Kindle.
Get BookCity branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desirable as a business location, tourist destination or a place to live. As Kavaratzis states, “The beginning lies in the realization that all encounters with
Get BookAs Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading
Get BookThis book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a
Get BookFrom commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and
Get BookThis primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Get BookRegardless of the lack of due attention paid to branding in cities, it has tried to establish a real foothold among cities and today city managers have accepted the matter as an undeniable reality that a city, besides the utilities, infrastructure, social welfare etc., needs a brand. City branding is
Get BookComparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with
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