Author | : Keval J. Kumar |
File Size | : 47,8 Mb |
Publisher | : Jaico Publishing House |
Language | : English |
Release Date | : 10 December 2020 |
ISBN | : 9788172243739 |
Pages | : 377 pages |
Mass Communication in India Fifth Edition by Keval J. Kumar Book PDF Summary
Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.