Research Handbook on Brand Co Creation

This book PDF is perfect for those who love Business & Economics genre, written by Markovic, Stefan and published by Edward Elgar Publishing which was released on 10 March 2022 with total hardcover pages 448. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Research Handbook on Brand Co Creation books below.

Research Handbook on Brand Co Creation

Author	: Markovic, Stefan
File Size	: 44,6 Mb
Publisher	: Edward Elgar Publishing
Language	: English
Release Date	: 10 March 2022
ISBN	: 9781839105425
Pages	: 448 pages

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Research Handbook on Brand Co Creation by Markovic, Stefan Book PDF Summary

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which

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Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Small and Medium Enterprises in Developing Countries is an essential handbook for the latest

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