Sports Media Marketing and Management Breakthroughs in Research and Practice

This book PDF is perfect for those who love Business & Economics genre, written by Management Association, Information Resources and published by IGI Global which was released on 02 March 2018 with total hardcover pages 558. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Sports Media Marketing and Management Breakthroughs in Research and Practice books below.

Sports Media Marketing and Management Breakthroughs in Research and Practice
Sports Media Marketing and Management Breakthroughs in Research and Practice
Author : Management Association, Information Resources
File Size : 42,6 Mb
Publisher : IGI Global
Language : English
Release Date : 02 March 2018
ISBN : 9781522554769
Pages : 558 pages
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Sports Media Marketing and Management Breakthroughs in Research and Practice by Management Association, Information Resources Book PDF Summary

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Sports Media Marketing and Management Breakthroughs in Research and Practice

Sports Media Marketing and Management Breakthroughs in Research and Practice by Management Association, Information Resources

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