Strategic Place Branding Methodologies and Theory for Tourist Attraction

This book PDF is perfect for those who love Business & Economics genre, written by Bayraktar, Ahmet and published by IGI Global which was released on 15 August 2016 with total hardcover pages 394. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Strategic Place Branding Methodologies and Theory for Tourist Attraction books below.

Strategic Place Branding Methodologies and Theory for Tourist Attraction
Strategic Place Branding Methodologies and Theory for Tourist Attraction
Author : Bayraktar, Ahmet
File Size : 52,5 Mb
Publisher : IGI Global
Language : English
Release Date : 15 August 2016
ISBN : 9781522505808
Pages : 394 pages
Get Book

Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet Book PDF Summary

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives

Get Book
Place Branding

Place Branding by Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Get Book
Marketing Management in Turkey

Marketing Management in Turkey by Selcen Ozturkcan,Elif Yolbulan Okan

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Get Book
Legal and Economic Considerations Surrounding Reproductive Tourism Emerging Research and Opportunities

Legal and Economic Considerations Surrounding Reproductive Tourism Emerging Research and Opportunities by Paraskou, Anastasia,George, Babu P.

Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction. Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource

Get Book
Advertising and Branding Concepts Methodologies Tools and Applications

Advertising and Branding Concepts Methodologies Tools and Applications by Management Association, Information Resources

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies,

Get Book
Special Interest Tourism in Southeast Asia Emerging Research and Opportunities

Special Interest Tourism in Southeast Asia Emerging Research and Opportunities by Handayani, Bintang,Seraphin, Hugues,Korstanje, Maximiliano E.

As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast

Get Book
Inclusive Place Branding

Inclusive Place Branding by Mihalis Karavatzis,Massimo Giovanardi,Maria Lichrou

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless

Get Book
Marketing Countries Places and Place associated Brands

Marketing Countries Places and Place associated Brands by Papadopoulos, Nicolas,Cleveland, Mark

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect

Get Book