The Nordic Wave in Place Branding

This book PDF is perfect for those who love Business & Economics genre, written by Cecilia Cassinger and published by Edward Elgar Publishing which was released on 26 April 2024 with total hardcover pages 288. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Nordic Wave in Place Branding books below.

The Nordic Wave in Place Branding
The Nordic Wave in Place Branding
Author : Cecilia Cassinger
File Size : 45,6 Mb
Publisher : Edward Elgar Publishing
Language : English
Release Date : 26 April 2024
ISBN : 9781788974325
Pages : 288 pages
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The Nordic Wave in Place Branding by Cecilia Cassinger Book PDF Summary

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.

The Nordic Wave in Place Branding

The Nordic Wave in Place Branding by Cecilia Cassinger,Andrea Lucarelli,Szilvia Gyimóthy

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts

Get Book
A Research Agenda for Place Branding

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Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.

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Strategy for International Branding of the Nordic Region 2019 2021

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The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic

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