Author | : Anthony Ingold |
File Size | : 44,9 Mb |
Publisher | : Cengage Learning |
Language | : English |
Release Date | : 02 June 2024 |
ISBN | : 0826448259 |
Pages | : 8 pages |
Yield Management by Anthony Ingold Book PDF Summary
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.