| Author | : Victionary |
| File Size | : 41,7 Mb |
| Publisher | : Unknown |
| Language | : English |
| Release Date | : 19 July 2022 |
| ISBN | : 9887566594 |
| Pages | : 272 pages |
From Type to Logo by Victionary Book PDF Summary
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.
