Managing Customer Relationships Using Customer Care Techniques

This book PDF is perfect for those who love Business & Economics genre, written by Anna Brzozowska and published by CRC Press which was released on 15 May 2024 with total hardcover pages 165. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Managing Customer Relationships Using Customer Care Techniques books below.

Managing Customer Relationships Using Customer Care Techniques
Managing Customer Relationships Using Customer Care Techniques
Author : Anna Brzozowska
File Size : 55,9 Mb
Publisher : CRC Press
Language : English
Release Date : 15 May 2024
ISBN : 9781040017616
Pages : 165 pages
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Managing Customer Relationships Using Customer Care Techniques by Anna Brzozowska Book PDF Summary

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

Managing Customer Relationships Using Customer Care Techniques

Managing Customer Relationships Using Customer Care Techniques by Anna Brzozowska,Stanisław Brzeziński,Arnold Pabian,Barbara Pabian

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their

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