Social Marketing and Sustainable Development Goals SDGs

This book PDF is perfect for those who love Business & Economics genre, written by M. Mercedes Galan-Ladero and published by Springer Nature which was released on 24 May 2023 with total hardcover pages 377. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Social Marketing and Sustainable Development Goals SDGs books below.

Social Marketing and Sustainable Development Goals SDGs
Social Marketing and Sustainable Development Goals SDGs
Author : M. Mercedes Galan-Ladero
File Size : 55,9 Mb
Publisher : Springer Nature
Language : English
Release Date : 24 May 2023
ISBN : 9783031273773
Pages : 377 pages
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Social Marketing and Sustainable Development Goals SDGs by M. Mercedes Galan-Ladero Book PDF Summary

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

Social Marketing and Sustainable Development Goals SDGs

Social Marketing and Sustainable Development Goals SDGs by M. Mercedes Galan-Ladero,Helena M. Alves

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute

Get Book
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means

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The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable

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Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this

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"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption

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Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.

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This book provides a business-oriented analysis of the United Nations (UN) Sustainable Development Goals (SDG). In order to assess their impact on businesses and corporations, the book addresses all 17 goals and a broad range of industries. Gathering contributions from Africa, Europe and Asia, it presents both critical reviews and case

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The pressing need for environmental preservation has never been more evident, placing companies at the forefront of the sustainability movement. As the global community grapples with the ever-escalating environmental crisis, the imperative to preserve our planet has transitioned from an ethical consideration to a business necessity. Companies now face an

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